PEOPLE WANT GENUINE CONNECTION
And TO ENGAGE With companies THAT FEEL MORE LIKE FRIENDS
Thanks to technology we're living in a world that is more connected than ever, but time and time again, we hear it – people feel disconnected from what matters – from the people and experiences they care about.
Beyond the hype of social media, there is a simple truth that unites every one of us – we all want to live good lives.
We want to experience the things we are constantly "♥"ing on Instagram.
We want to be the ones in the profile pictures, not just the ones liking them.
We want to live "those lives" and we want to genuinely "share" those moments with other humans.
Let's give people that.
This experience will be a partnership between Chasing Sunrise and Equinox. It will be about bringing 50+ people together for a morning that breaks down their walls, pushes them past their comfort zones, and connects them over an earned-experience.
We'll start damn early, with an early morning yoga class on the beach, followed by a meditation / conversation that connects people, and finishes off with a cold-water plunge that pushes people past their comfort zone.
And all this, before most are even out of bed.
This is about reminding people that they have more in them than they think and that there's a community surrounding them that will support bringing it out!
Let Them Live
Let's tap into what people are really craving from life:
spaces where they are out of their comfort zones, connecting with strangers in profound ways,
and experiencing what it means to #CommitToSomthing.
It all starts with a bold call to adventure:
to engage in an experience that no one expects and no one will ever forget.
1. Create an earned-experience that pulls people out of their comfort zones.
2. Create a space for connection that people rarely get to experience in their day-to-day.
3. Capture exceptional content and share it all back to the broader community – to reinforce the experience among attendees and inspire the masses.
4. Do all of this before most have even woken up for the day.
To create an experience that stands behind our mutual values of pushing ourselves towards our peak and reminding us that we have a community around us that supports us in the pursuit of it.
To give people an experience they won't forget and an experience that ties back into our brands.
To create content so good that our shared narrative inspires people well-beyond the participants.
To tie everyone back together with on-going ways to engage with us, together, as a growing community.
- Because we are all capable of more than we believe and feel.
- Because when we are connected in a community, we perform better.
- Because we, as leaders in the community, have the power to remind people of what matters and to stand behind them in their pursuit of it.
- To strengthen, ignite, and inter-mix both of our communities.
- To create content so good it will spread our messages well beyond the walls of this event.
Everyone will meet in the dark, on the beach.
- We will have a curated but mysterious earned-experience that gets people to connect with themselves, with nature, and with each other on a deeper level.
- People will be challenged through both physical and mental activities.
Yoga – We'll start with an early morning yoga class on the beach.
Meditation / Conversation – We'll follow it with a meditation / conversation that connects people.
Cold-Water Submersion – We'll finish off with a cold-water plunge that pushes people past their comfort zone.
And we'll do it all before most are even out of bed.
The "Where & When"
- Meet-up Location: a local Vancouver beach
- Date: September 22nd
- Approx. Timeline: ~4:30am - 9:00am
- Activity: Pre-sunrise yoga session, followed by meditation / conversation and cold-water submersion.
- Content: We will have a professional photographer capturing the morning (potential for videography/drone, pending budget).
- Investment: $4,000 and includes:
- Event operations and experience design
- Event execution
- Yoga / meditation instructor
- Beach permits + lifeguards
- Videography and drone can be included at an additional cost
The community connection, the experience, the content creation, and the heavy lifting.
While you're a key part of making this come to life, Chasing Sunrise will take care of all the heavy lifting, the pre-, during, and post-event promotional strategy + execution, content planning and capture.
Style & Promotion
- Creation of pre-event copy assets to ensure turnout.
- Have a hand in event co-creation.
- Content capture + event narrative and sharing.
- Social: IG stories, IG/FB posting, or IG takeovers - let's rap about impact.
The Experience: Be There (and Beyond) WIth Us
- We will plan and execute from tip to tail to ensure the safety and experience of all participants.
- Rally our community to come out.
- Connect deeply with both of our communities.
- Work with you to amplify everyone's experience.
- Our team threads you into the narrative / shoots fully custom content.
- A folder of professional photos, just for you.
- Photography, videography, and drone.