Chasing Sunrise

LET'S CHANGE
THE WAY
BRANDS
INTERACT
WITH THE
WORLD.

20160514_CHASECAMP16_23 (1).jpg

This year we've teamed up with another adult camp duo who created Camp x Camp, to pull off a collaboration together the way we've always wanted. 

This June we're kicking off our Chasecamp series: 
Taking 160 lucky people Into The Unknown,
Blowing their minds with a weekend outside that will shift something inside, 
And inspiring the masses with the content we create.

And we want you there with us, because...

PEOPLE WANT GENUINE CONNECTION
UNIQUE EXPERIENCES
AND TO ENGAGE WITH BRANDS THAT FEEL MORE LIKE FRIENDS.

We're living in a world that is more connected than ever, but time and time again, we hear it – people feel disconnected from what truly matters – from the brands they want to care about, from each other, and from the experiences they want to have.

Beyond the hype of social media, there is a simple truth unites every one of us – we all want to live good lives. We want to actually experience the things we are constantly "♥"ing on Instagram. We want to be the ones in the profile pictures, not just the ones liking them. We want to live those lives.
And we want to actually connect with other people, and with nature.

THAT'S WHY WE CREATED CHASECAMP.

The
Vision

ChasingSunrise-AliceLake-13.03.2017-9705.jpg
 

Let Them Live

Let's tap into what people are really craving from life,  
creating a space where people are out of their comfort zones, connecting with strangers in profound ways,
and experiencing what it means to Make It Count.

The Formula

Into The Unknown

It all starts with a bold call to adventure:
to engage in an event people may have heard of, but give them 0 details.

Each event is a mystery and unique in it's own way.
The selection process is a combo of demand (ticketed) + applications (free) + select underprivileged (free). 
 A designed experience that moves people:
The unknown, raw connection, sunrise summits, stoke, live music, lake-side campsites, challenges, good food, campfires, deep chats and new best friends.
Oh, and content so good it inspires long-beyond the circles that went.

The Goal

To Inspire thousands across the country to get out and get after life.
To lower the barriers for people to experience the outdoors.
To provide hundreds of people a groundbreaking experience in #MakingItCount.
To create content so good that narrative inspires people well-beyond all the applicants.
To tie everyone back together with ongoing ways to engage with us (brands), and together as a growing community.  

This Is Chasecamp


Chasecamp 2016 was so successful, pulling in thousands of Applicants from across the country, that we're not only doing it again this year, but we're taking it across Canada – and we want you with us.

 

Sample recap package with metrics, and reach from 2016:
password: makeitcount

 

Chasecamp 2018:

When it's not broken, you don't fix it,
and when it really works,
you Bring in friends to who believe the same things
make it even better and go to town with it...  
new towns...
 

 
 

The "Why"

  • To bring a diverse set of Canadians together, under our shared values, for an experience with depth and real impact.
  • To strengthen or ignite both of our communities in these areas.
  • To create content so good it will spread both of our messages well beyond these events.
  • To show as many people as possible that living life doesn't have to be extravagant.
  • To show the larger community how the barriers to getting out can be lowered.
 
 
 

The "What"

  • Chasecamp is perfect combination of paid and free experiences for a diverse set of Canadians, with a melding together the best of demand-driven ticketing and philanthropic hand-selected applications.    
  • 160+ strangers for each event, 3 days, 1 epic campground, 0 maybes.
  • The weekend-long, badass camp people really want: genuine connection, incredible places, and unique experiences they can't get anywhere else.
 
 
 

The "Where & When"

  • West Coast (BC), June 8th | Fri - Sun
  • West Coast (BC), July/August 2018
    • Toronto ON) - August/September2018
     
     

    What We'll Bring:

    The community, the promotion, and the heavy lifting.

    While this will be a team effort in so many ways, Chasing Sunrise will take care of the heavy lifting, the pre-and-post-event promotional strategy + execution, access to our community, and then working together to create sustainable communities in each location. 

    Chasecamp2016-70.jpg

    Style & Promotion

    • Access to this engaged community  
    • Have a hand in event co-creation
    • Inclusion in media & promotion pre/post 

    The Experience: Be There (and Beyond) WIth Us 

    • You amplify everyone's experience
    • Connect deeply with these communities
    • Stay connected to them with us afterwards
    20160514_CHASECAMP16_20.jpg

    Content Creation 

    • A folder of professional photos just for you
    • You're included in the event videos
    • A post-event analysis & wrap-up package

    The
    Collaboration

    On the front end, this is a fun experience that people can't get anywhere else. On the back end it's a high-trust environment where people and brands come together and bring their best to the table to make each other's lives better. 

     Lifestraw @ Chasecamp 2016

    Lifestraw @ Chasecamp 2016

    InKind Partner

    Give

    • Your brand positioned as a friend of CS throughout relevant communication materials.
    • Social mentions on Instagram, Instagram Stories, Snapchat, and Facebook. Number to be discussed.
    • Professional product-focused shots from the event, as well as product inclusion in the video.

    Ask

    • Contribution of $2.5K for each event to help make them come to life
      (50/50 combination of cash and product)
     Hitcase @ Chasecamp 2016

    Hitcase @ Chasecamp 2016

    Partner

    Give

    • Your brand positioned as a partner throughout all of our communication materials, in the production of the video, at the event, and in the pre-and post-event social media pushes.
    • 1 spot for your team members on the trip.
    • Work with CS team to ensure your brand is integrated seamlessly and successfully.
    • Social mentions on Instagram, Instagram Stories, Snapchat, and Facebook. 
    • Professional product-focused shots from the event, as well as product inclusion in the video.
    • Ability to provide in-kind sponsorship.
    • Over-Arching post-event partner recap package.

    Ask

    • Contribution of $5K for each event to help make them come to life.
     Whole Foods @ Chasecamp 2016

    Whole Foods @ Chasecamp 2016

    Core Partner

    Give

    • Your brand positioned as a Core partner throughout all of our communication materials, in the production of the video, at the event, and in the pre-and post-event social media pushes.
    • 2 spots for your team members on the trip.
    • Work with CS team to ensure your brand is integrated seamlessly and successfully.
    • Feature your logo on the event page  
    • Social mentions on Instagram, Instagram Stories, Snapchat, and Facebook. 
    • Professional product-focused shots from the event, as well as product inclusion in the video.
    • Ability to provide in-kind sponsorship
    • Customized post-event partner recap package
    • Ability to provide promo code for direct, track-able sales.

    Ask

    • Contribution of $10K for each event to help make them come to life.
     
     MEC Chasecamp 2016

    MEC Chasecamp 2016

    Title Partner

    Give

    • Your brand is positioned as the Title Partner throughout all of our communication materials, in the production of the video, at the event, and in the pre-and post-event social media pushes.
    • 4 spots for your team members on the trip.
    • Work with CS team to create an event theme / vision and ensure your brand is integrated successfully.
    • Collaboration with the CS team on the roll-out process, the event, and the post-event engagement.
    • Social mentions on Instagram, Instagram Stories and Facebook – done in a natural and clear way.
    • Professional product-focused shots from the event, as well as product inclusion in the video.
    • Ability to provide in-kind sponsorship
    • Customized post event partner recap package with social statistics, and analysis. 
    • Ability to provide promo code for direct, track-able sales.  

    Ask

    • Contribution of $25K for each event to help make them come to life
     
     
     

    Bringing This To Life

    Bringing Chasecamp and it's potential impact To life
     will require a group of partners working together to cover funding, contribute resources / remove barriers, and build a badass team.

     
     

    Resources

    If we can pull other brands in, to help bring what they do best to the table, it will both amplify the experience for us all, and remove barriers to successful execution. Things like food, park permits, camping fees, buses, camping supplies etc. We will do our absolute best to bring in as many brands as friends to lighten the load - if we all do the same it would make a huge difference on impact.

    Funding

    While there will be some costs that can be reduced or fully covered by partner contributions and in-kind support, there are also hard costs that require funding. We will be doing our absolute best to get as many resources as we can covered, and would like to have the same

    A-Team

    For each event we estimate we will need 16 counsellors, 5-7 staff onsite, as well as 5+ volunteers to help with logistics. Chasing Sunrise can bring several of our team members pending funding. We will require 2+ staff from our partners. Volunteers are also necessary and can come from either of our communities and pending resources, it's always nice to have more than less from our communities as it helps set and sustain the tone for the weekend.

     
    Chasecamp Event Budget
    Operations $38,500
    Transportation $2,030
    Food & Beverage $2,900
    Production & Media $8,650
    Event Management $28,080
    Travel - Pre Event (outside BC) $2,640
    Travel - Event (outside BC) $6,530
    TOTAL EXPENSE: Vancouver Chasecamp Excl. Travel $74,084